It's not the interview itself, is the setup of the interview that is hard.
We all have a lot going on in our day to day, and asking customers for 30 minutes of their time just for our own sake is selfish and doesn't work.
Amazon gift cards are a nice way of making the offer a little better, but 8 times out of 10 that gift card doesn't make up for that customers time.
For some people, their calendar is sacred, and no gift card will change that.
Most customer feedback tools out there rely on upvotes to prioritize and drive ideas to development.
But the thing is that upvotes are a low value signal, the investment from the customer is non existing.
Another issue is that the requirements that the customer provides sometimes are not enough to know what they need.
When you adopt one of these tools you end up building what the customer tells you and not what the customer actually needs.
That's why I decided to build Signos, a customer feedback platform that interviews your customers.
If a customer likes a feature, they can run a quick chat interview with an AI assistant to gather requirements and understand more about the job to be done.
You can set the interview requirement to whatever number you want, and once a feature gets the required interviews, they are moved to planing so the product team can start
working on the implementation, with all the details they need.
If you think "jobs to be done" is a helpful tool in your discovery proces, Signos is for you.
Hope you find this tool helpful.
- Francisco.