Why?

I prefer no feedback over vague customer feedback.

It will condition you to adopt the proposed solution by the user, and likely you will misinterpret the idea they expressed.

To avoid these common issues, you should always treat it as your staring point, so your task as a product manager is to go back to that customer and run an interview.

The problem.

You now have to get in touch with someone that probably doesn't want to get in a call with you.

And that is completly reasonable, a 30 minute call is probbaly not the best use of their time

It's also highly likely that if you manage to get the interview they won't remember what they were trying to do or what prompted them to share that feedback

Our solution.

The best time to ask a couple questions about their request is when they share it, in app.

This used to be impossible, but with AI you can run mini user interviews focused on the specific wants of your customers.

If you think "jobs to be done" is a helpful tool in your discovery proces, Signos is for you.

Hope you find this tool helpful.

- Francisco.